Thursday, 26 July 2007

Why the Brand Manager for the New York Yankees should be given a promotion or how baseball turned into 'just fashion'


Has anyone noticed the ridiculous amount of people with Yankee gear (some Red Sox too)who obviously have no idea what they are wearing? It is so strange how a hugely popular (sorry Katie) baseball team can turn into just a logo, no tie to the actual game, history, players at all. They have seen in various films and such and naturally it. I managed to ask one of these people wearing a Yankees cap, if he was a fan of the team (the jerk who wanted to knife me on the train) and his response was first 'baseball what's that?' secondly, 'oh it's not the Yankees, it's fashion'. To further my British baseball education I asked someone I work with regarding baseball and his response was 'it was the most boring four hours of my life, people kept falling asleep all around me, I tried to get drunk but the beer you have is not strong enough'. Another commented that she enjoyed the seventh inning stretch the most while watching the Sox at Fenway. All this comes down to the Brand Director for the Yankees should be given a raise for a fabulous job of extending the brand to a whole new batch of customers, even though they have no idea what they are wearing. Cheers!

Friday, 6 July 2007

D&D BFFs and SHINE, TIME, MIME

So a few of us went to the Concert for Diana this past Sunday and before I talk about the funny things I must say that it was truly an amazing event and truly fantastic that it was in celebration of one woman.

At first we were all sitting in different places due to our late ticket getting but we eventually moved to a row all together that was 2 rows down from MATT LAUER's box---yes, I typed Matt Lauer kids. And because we had such prime seats (to Matt--not the stage ;-)) we also saw Simon Cowell, Randy "Dawg" Jackson and Ryan Seacrest (who happened to be wearing a race flag as a shirt) Stars galore at this thing kids. We saw performances by Joss Stone, Nelly Furtado (AMAZING), The Feeling, Pharrell, P.Diddy, Kanye, Tom Jones, Sarah Brightman, Josh Groban, Rod Stewart and some other British bands.

The entire Wembley stadium went WILD when Donny Osmond and some other "Josephs" came out and sang a song from Joseph and the Technicolour Dreamcoat. I have never seen an entire stadium get that excited over a Broadway song!? They loved doing the wave in show lulls and really it was quite excessive...its cute the first 4 times but after that ridiculous. We danced and went wild for Kanye and were truly amazed that according to his set Diddy was tight with Diana--He sang the most dramatic version of I'll Be Missing You I have ever seen. Choir, fire, lights him in a white suit. It was definitely a tribute of someone who had had been her BFF not someone who had been asked to the concert because the Princes liked him.

Oh and Take That showed up. In our American naivete we asked the girls in front of us who they were and they about pitched us into the field (but considering how many beers one of them had thrown back I am not sure she could lift her finger in front of her face). They were THE pop group of Britain pre-Spice Girls (yes there was pop pre-Spice Girls) they broke up and then got back together minus Robbie Williams about a year ago. (Oh sexy David Beckham introduced them). They sang about SHINE and TIME and we thought the next song would be MIME but it actually was a song we knew..."whatever I said, whatever I did, I didn't mean it. I just want you back again..." (now do you Americans know who they are?)

just thought I would add a little sumin sumin to this lonely blog...instead of study for my comp ;-)